777up's Privacy Policy
This document provides a complete description of how your personal information is collected, used, and protected. Please read it carefully before joining the 777up platform.
Introduction & Scope
This privacy policy ("Policy") applies to the website and related services ("Services") of the 777up platform. By using our Services, you are considered to have accepted the terms set out in this Policy. If you do not agree with any part of this Policy, you are requested to refrain from using our Services.
1.1 Purpose of the Policy
777up is a trusted online betting and gaming platform in Bangladesh. We are committed to ensuring the privacy and security of our users' personal information. The purpose of this Policy is to clearly inform you of what types of information we collect, for what purposes we use it, how it is stored and protected, and what your rights are.
1.2 Definitions
The meanings of some key terms used in this Policy are given below:
- Personal Information: Any information by which a person can be directly or indirectly identified.
- Processing: Any operation involving personal information, including collection, storage, modification, use, or deletion.
- User: Any person who has registered for 777up's Services or is using the platform.
- Third Party: Any organisation or individual outside of 777up with whom information may be shared under specific circumstances.
What Information We Collect
2.1 Information Collected at Registration
When you open an account on 777up, we collect the following information:
- Full name
- Date of birth (for age verification — minimum 21 years)
- Mobile number
- Email address (if applicable)
- Information about preferred payment method
- Account password (stored in encrypted form)
2.2 Transaction Information
To ensure the security of your financial transactions, we collect:
- Deposit and withdrawal amounts and dates
- Payment method used (bKash, Nagad, Rocket, or Upay)
- Transaction reference number
- Betting history and gaming activity records
- Bonus usage information
2.3 Technical Information
In the interest of improving service quality and security, we automatically collect:
- IP address
- Browser and device type
- Operating system
- Information obtained through cookies and similar tracking technologies
- Session duration and pages visited
2.4 Information from Communications
When you contact us, we may record the following information:
- Live chat conversation history
- Content of email messages
- Details of complaints and issues
- Any communication related to customer support
Purposes of Data Use
777up uses your personal information only for specific, lawful, and transparent purposes. Those purposes are described in detail below:
3.1 Service Operation and Improvement
- Creating, managing, and keeping your account secure.
- Processing deposits, withdrawals, and betting activity.
- Sending information related to bonuses and promotions.
- Identifying and resolving technical issues on the platform.
- Improving new features and services.
3.2 Identity Verification and Security
- Verifying user identity and preventing unauthorised access.
- Age verification (confirming 21+) — this is an integral part of our responsible gaming policy.
- Preventing fraud, money laundering, and other illegal activities.
- Detecting multiple accounts or suspicious activity.
3.3 Customer Support
- Resolving your complaints and issues.
- Providing effective support via live chat and email.
- Using previous communication history to deliver better service.
3.4 Legal and Regulatory Compliance
- Complying with applicable laws and regulations.
- Responding to legitimate requests from law enforcement agencies.
- Assisting in dispute resolution and substantiating legal claims.
Data Sharing and Disclosure
4.1 General Policy
777up does not sell your personal information to third parties or share it for commercial purposes. However, sharing information may become necessary in certain circumstances. Those circumstances are described in detail below.
4.2 Service Provider Partners
To operate our Services, we work with certain trusted third-party service providers — such as payment processors, technology suppliers, and game developers. Only the information necessary for them to carry out their designated tasks is provided to these partners. They are required to comply with our privacy standards.
4.3 Payment Processing
To complete your financial transactions, we work with bKash, Nagad, Rocket, and Upay. Only the information necessary to complete a transaction is shared with these payment providers. These organisations have their own privacy policies, which can be found on their respective platforms.
4.4 Disclosure Required by Law
We may be legally required to disclose information in the following circumstances:
- Government requests through a court order or valid legal process.
- To assist in investigations into money laundering or fraud.
- To protect the rights and property of us or our users.
- In emergency situations involving public safety.
Cookies & Tracking Technologies
5.1 What Are Cookies
Cookies are small text files stored in your browser or on your device. They help us ensure the functionality of our Services, remember your preferences, and analyse platform usage.
5.2 Types of Cookies We Use
- Essential Cookies: Essential for the basic operation of the platform. These are required to maintain login sessions and keep security features active.
- Functional Cookies: Used to remember your language preferences, gaming settings, and other personalised settings.
- Analytical Cookies: Used to monitor and improve site usage. This information is generally in aggregated and anonymous form.
5.3 Cookie Controls
You can control whether to accept or reject cookies by changing your browser settings. Keep in mind, however, that disabling certain essential cookies may affect the functionality of the platform. We advise you to maintain the default browser settings.
Data Security Measures
777up takes industry-standard technical and organisational measures to ensure the security of your information.
6.1 Technical Security
- All data transmissions are secured through SSL encryption technology.
- Passwords are stored using strong hashing algorithms — never in plain text.
- Firewall and intrusion detection systems are active.
- Regular security audits and vulnerability assessments are conducted.
- Two-Factor Authentication support.
6.2 Organisational Security
- Regular training on data protection provided to staff.
- Access to personal information is strictly limited — only staff who need it have access.
- Confidentiality agreements with third-party partners are mandatory.
- A plan for rapid action in the event of a data breach is in place.
6.3 What Happens in Case of a Data Breach
If a data breach occurs and there is a possibility that your rights or interests may be affected, we will notify you as quickly as possible and inform the relevant authorities. Our customer support team will be ready to assist you during this time.
Data Retention Period
7.1 Information for Active Accounts
All relevant information is retained for as long as your account remains active. This information is used for service operation, ensuring security, and meeting legal obligations.
7.2 After Account Closure
Even after an account is closed or deactivated, some information may be retained for a set period. This is for the purposes of resolving legal disputes, preventing fraud, maintaining financial records, and fulfilling applicable legal obligations. Once the required period has passed, information is securely deleted.
Your Data Rights
777up believes that users should have adequate control over their own information. Your rights are described below:
8.1 Right to Access Information
You may request from us at any time to know what information we hold about you. We will provide that information to you within a reasonable time.
8.2 Right to Correct Information
If there is any error or incompleteness in your information, you may request a correction. Ensuring accurate information also helps improve the quality of our service.
8.3 Request to Delete Information
In certain circumstances you may request deletion of your personal information. Keep in mind, however, that some information may need to be retained due to legal obligations or legitimate business reasons.
8.4 Right to Object to Processing
In special circumstances you may object to the processing of your information. This right may be limited if processing is legally required.
8.5 How to Exercise Your Rights
To exercise any of the rights described above, please contact our support team. Our 24/7 live chat support is available in both Bengali and English. Email contact address: [email protected]
We will try to respond to your request within a reasonable time. In some cases, identity verification may be required.
Data Protection for Minors
9.1 Age Restriction
777up's services are for users aged 21 and above only. We do not intentionally collect any personal information from minors. We verify age during the registration process, and any account identified as belonging to a minor will be closed immediately.
9.2 Guidance for Parents and Guardians
If you find that your underage child has provided information on our platform, please contact us immediately. We will take steps to delete that information and close the associated account.
Changes and Updates to the Policy
10.1 Right to Make Changes
777up reserves the right to change or update this privacy policy at any time. Changes will be published on this page. For significant changes, we will try to notify you through your registered contact method.
10.2 Continued Use After Changes
If you continue to use our services after a policy change, it will be assumed that you have accepted the updated policy. Therefore, it is recommended that you check this page regularly.
Third-Party Sites and Services
11.1 External Links and Services
Our platform may be linked to third-party sites or services — such as payment gateways or game provider platforms. These external sites have their own privacy policies and are outside the control of 777up. We are not responsible for the privacy practices of those sites.
When you visit a third-party site, it is recommended that you read that site's privacy policy.
Have questions? We're here to help
For any questions about the privacy policy or your information, contact our 24/7 support team.